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The Range Rover without a doubt has become one of the most popular luxury vehicles invented, with its fame stretching all throughout the world. One effect of the so-called Range Rover phenomenon is the emerging industries of Range Rover specialists, dealers, and authorized car accessories centers.

The popularity of Range Rovers may be attributed to effective, viral marketing strategies which has become widespread in all forms of media, specifically in the internet. Another example of effective publicity are magazines such as Rover's Magazine and Land Rover Lifestyle Magazine, both having an E-zine version or an online version uploaded in the internet, which lists Range Rover specialists, features and car modification centers.

At first, the British-manufactured sports-utility vehicle (SUV) did not turn out to be a big hit in the United States after its debut in 1987. The Rover garnered support from the Americans when the series Range Rover 4.0/4.6 and New Range Rover MkIII were out in the market. From then on, the craze over Range Rovers spread throught North America, alongside authorized specialists, and part dealers like Startronics, a Kahn Design authorized auto shop.

Rover parts dealers, accessories shop sprout the market after the popularity of Range Rovers stretched in the United States and other parts of the world. The shop, which specializes in the interior and exterior body styling of Rovers and also a Kahn authorized, offering premium wheels made up of light alloy. They cater to vehicles such as the Audi, Range Rover, Aston Martin, Ferrari, Mercedes, Porsche, Bentley, and Rolls Royce.

Another car modification provider also made a name in the industry of re-modelling and innovating Range Rovers. Also a British company, the Overfinch made its name as the top modifier of Range Rovers. The Overfinch offers interior and exterior modification services to Rovers. Recently, it has become a popular customizer of grilles, side air vents, black badges, quad pipes, wheels and other parts. The Overfinch Vogue GT, Overfinch SuperSport, Overfinch Holland & Holland are the three models produced by the Overfinch. Catering to the large American market, they decided to have a branch at Overfinch USA. Being an authorized local dealer of Range Rover parts and an Overfinch center, Startronics tops the lists of autoshops in Los Angeles, California.

But the rise of these Range Rover specialists and the market boost of luxury cars because of large sales of Range Rover also had its share of controversies. Some luxury cars, including the Rover, were said to have been causing high pollution. The claim became a ground for suspension of production of Range Rovers in 2005. However, this incident did not become a threat to the popularity of Rovers , as it continued to produce world-class models.